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OL 118 |
Marketing I |
Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price). |
CRN |
Regular
Fee |
Day |
Date |
Time |
Instructor |
Location |
Status |
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Delivery Method: Online Learning
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34488 |
$422.35 |
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MAY 13-AUG 19 |
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Online |
Bldg: Online |
ADD |
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Delivery Method: Online Learning
|
34412 |
$422.35 |
|
JUN 02-SEP 08 |
|
Online |
Bldg: Online |
ADD |
|
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